Cookie policy

A cookie is a small text file stored on the hard drive of your device (computer, tablet, smartphone) when you visit a website, via your browser. It allows the site to recognise your device on subsequent visits and to store information about your browsing (language preference, basket content, login session, usage statistics, etc.).

For the purposes of this policy, “cookies” also include equivalent technologies: tracking pixels, mobile SDKs, local storage (localStorage, sessionStorage), browser fingerprinting and any similar device.

The site uses several categories of cookies, each serving a distinct purpose:

• Strictly necessary cookies: they enable the basic functioning of the site (navigation, security, basket, login session). Their use does not require your prior consent under Regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) and the ICO's guidance, because they are strictly necessary to provide a service you have requested.
• Functional / preference cookies: they remember non-essential choices that improve your experience (language, currency, consent state). They are set subject to your consent.
• Analytics cookies: they help us understand how the site is used, build aggregated statistics and improve the service. Where these tools are configured strictly for first-party measurement with anonymised IPs and without cross-site tracking, they may be exempt from consent under ICO guidance. Otherwise they are only set with your agreement.
• Marketing and advertising cookies: they enable us to tailor advertising content based on your browsing profile and measure campaign performance. They require your prior consent.
• Social network cookies: they are set when you interact with sharing modules or embedded social content (YouTube videos, Instagram posts, etc.). They are only set with your consent.

Some cookies are set by third parties (analytics, advertising, payment providers, social networks). These third parties act as data controllers for the cookies they set; we invite you to consult their respective privacy notices. Main third parties potentially setting cookies via our site are listed in our detailed consent banner.

On your first visit, a cookie management banner is shown. You can accept all cookies, reject them or customise your choices by category. As long as you have not made a choice, no non-essential cookie is set. Your choice is stored for 6 months; after that period you will be invited to renew your preference.

You can change your choices at any time via the “Manage cookies” link in the footer, or by deleting cookies through your browser (see section 6).

The maximum retention periods we apply are:

• Session cookies (basket, authentication): expire when the browser is closed;
• Preference cookies (language, currency, consent): up to 6 months;
• Analytics cookies: maximum lifespan 13 months; aggregated data retained for up to 25 months;
• Marketing cookies: variable depending on the tool, generally capped at 13 months.

You can at any time configure your browser to block or delete already-installed cookies. The procedure varies depending on the browser:

• Chrome: Settings › Privacy and security › Cookies and other site data;
• Firefox: Options › Privacy & Security › Cookies and Site Data;
• Safari: Preferences › Privacy;
• Edge: Settings › Cookies and site permissions;
• Mobile browsers: see the settings menu of your browser app.

Please note that blocking certain cookies may significantly affect your browsing experience, in particular by preventing add-to-basket functionality or login.

Refusing non-essential cookies does not prevent access to the site or the placing of orders. However, some personalisation or statistics-based features may be limited, and the advertising shown to you may be less relevant.

This Cookie Policy may evolve to reflect legal, technical or product changes. Any material amendment triggers a new consent request via the cookie banner.

For any question relating to cookies or to the protection of your personal data: Best Fashion, customercare@ameorisi.com. You can also consult our Privacy Policy for the processing of personal data. More information about cookies is available on the ICO website: ico.org.uk.